CITYMAIL is always here to take your phone calls and answer your questions in every detail of your marketing campaign. We’re here to advise you and help you avoid common mistakes when it comes to honing your mailing list. With 30 years of experience in the industry, we’ve seen all kinds of lists succeed and fail. Ultimately, saving you money on unnecessary postage charges and wasted printed items like postcards or brochures.Įxpert Advice to Help You Target Effectively When you use CITYMAIL’s mail list services, we’re in it for the long haul. Searching for (and correcting) changes of address, incorrect addresses, duplicates, and misspellings against the USPS database ensures that your list is tip-top shape. We offer NCOA (National Change of Address) and CASS (Coding Accuracy Support System) services to scan your list for any inconsistencies. NCOA and CASS Services An effective list must be up-to-date and accurate. Rather than simply utilize a pre-programmed system, our data is overseen by a dedicated specialist that helps you create a comprehensive list based on your specific needs. How can you make your customer feel special in a direct mail marketing campaign? Read further to find out.Highly Qualified Data Team Our data team can help you reach your prospects with utmost precision based on any demographic, characteristic, or size. For instance, credit scoring mailing lists are available in different selects that are compiled on the basis of credit score range, information of revolving debt, bankruptcy details and according to a number of open lines of credits on the name of a recipient. It is another important part of the process of targeted mailing list compilations where they are divided into several subcategories, called ‘selects’ in direct mail’s jargon. Targeted Mailing Lists are Compiled in Different ‘Selects’ It is important to understand that regular updating of targeted mailing list helps in maintaining their effectiveness, which ensures better lead generation. For that matter, every seasoned mailing list broker tries to omit all the repetitive addresses by constantly cross-referencing them with the updated data.
The issue of repeated entries in mailing lists is an ongoing problem for marketers. Targeted Mailing Lists are Cross-Referenced to Omit Repetitions
We hope that the explanation mentioned above has addressed this concern once and for all. Similar diligence is practiced in compiling other targeted mailing lists as well. No confidential patient records are exploited in the making of these lists.
TARGETED MAILINGS PROFESSIONAL
We should inform you that any professional mailing list broker only uses the data available in public databases, or the information that is reported by the recipients themselves.įor instance, while compiling an ailment mailing list highlighting a certain medical condition, brokers only use the self-reported information collected in the form of different public healthcare surveys and online forms. Their concern is, in fact, legitimate if we particularly look it in the current backdrop of data breaches and thefts. Typically, Direct Mail Campaigns involve purchasing a postal permit, which can cost up to 450 per year. Many people raise their concern regarding the data used to distill targeted mailing lists. Only Self-Reported and Publically Available Data is Used in the Compilation of Targeted Mailing Lists Results Show That Targeted Mailings are Fifteen Times More Effective Than Mass Mailings for Associations, This describes how targeted marketing is much more effective than mass marketing/direct marketing and includes proven results. You can then pick the one that would help you in targeting the potential consumers in the areas where your business operates.
TARGETED MAILINGS ZIP
For instance, you can find mortgage mailing lists for different zip codes. Therefore, mailing lists brokers always compile targeted mailing lists in accordance with particular zip codes. Like an electronic advertisement, where physical constrictions have become immaterial, direct mail marketing is still carried out to effectively promote a business in a certain geographical radius. Targeted Mailing Lists are Compiled with Respective Zip Codes Let’s briefly discuss these basics to comprehend the process of targeted mailing list creation. Nevertheless, there are some common fundamentals that are used in the compilation of every targeted mailing list. The creation of each of them is different from each other. There are dozens of targeted mailing lists that you can get from any professional mailing list broker. Targeted Mail & Marketing Services Customize Your Inserts: Save time, and printing and mailing costs by adding visual marketing messages to your monthly. It is safe to assume that no direct mail promotion these days can be carried out without using targeted mailing lists. We have extensively discussed in this section the importance of targeted mailing lists in devising a direct mail marketing campaign.
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